| Client: | ESB Business School |
|---|---|
| Branch: | Public university, education |
| Assignment: | For ESB Business School, one of the most renowned business faculties in Germany, we keep developing new campaigns that implement their claim and 'Truly international' USP in a cheeky and fresh way. And almost 'along the way' a new design for the many print and online media with which A-level students are to be reached. The challenge: to stage 'internationality' anew again and again. |
CROSS-MEDIA CAMPAIGNS ON 'TRULY INTERNATIONAL'
The symbol campaign
From the garden gnome to the winky cat, from the pretzel to the sushi – familiar images of international symbols connect the ESB's partner university.
The ESB trade fair poster
One image aptly sums up the 40 nationalities of the students. The ESB image poster attracted attention at trade fairs and events and illustrates 'Truly international' at a glance.
The image brochure
Revised in the 4th edition, confirmed in the 1st design. The ESB image brochure addresses partner universities, sponsors and stakeholders of the university. In the typical picture look with round 'corners', study programmes, students, the team, professors and the campus are presented.
Backgrounds' campaign
The background may change, but the expertise for international study success remains. This campaign shows the locations of the partner universities as places of longing. The worldwide study opportunities become key visuals in animated banners through quick changes of locations in the background.
50 years of business studies in Reutlingen
The 'Dialogue' logo and the '50 Years in Business' claim celebrate the 50th birthday of the business administration faculty at Reutlingen University. And with it, the origin of today's ESB Business School.
