| Customer: | Mercedes-Benz |
|---|---|
| Branch: | Automotive |
| Assignment: | The task for the product launch of the EQV in the first half of 2020: provide product information worldwide – for customers and sales staff, with adapted tonality and depth of information in each case and in all communication channels. The user experience was to be optimised for mobile devices. |
| Discover the new EQV |
Virtual showroom complements web presence
The new website significantly improves the user experience. But we can do even more: our virtual showroom supports sales organisations worldwide with another digital communication channel. It allows dealers to personally invite their customers to the showroom. A communication channel that is as innovative as it is Corona-compliant.
Content construction kit: one text for everything
Is it possible to cover the text requirements for different target groups and communication channels with one concept? Yes, it can be done: with a well thought-out modular content system there is the right text module for everything. The biggest advantage: all communication channels use the same, correct content.
Worldwide roll-out
After content creation, all content is entered into a content management system, finally checked and translated. Afterwards, the central content of the headquarters forms the basis for 64 market versions in 35 languages worldwide.
