As an iPad application, the new Truck App supports Mercedes-Benz truck sales staff in discussions with customers. With the help of a design configurator, all trucks currently available (Actros, Antos, Arocs, Atego, Unimog) can be interactively configured.

Individual sales support takes the form of a virtual tour of the vehicle together with a display of the benefits of the product in images, text and animated sequences.

IMPLEMENTATION

In close co-operation with the customer and the service providers, DGM provided both the conception of the app and its implementation.

We developed a 3D real-time configurator for the iPad and were responsible for preparing the 3D data. In addition, DGM designed the graphic user interface and the content management. The production of help videos including sound contributed to the intuitive and simple handling of the app. So the customer simply sees his dream truck being put together before his very eyes.

RESULT

• Individual advice options during sales discussions
• Modern service application on the modular principle
• Intuitive, visual support for cost calculations