Lechler is Europe’s No. 1 in nozzle technology and is, with over 25,000 nozzle and spraying systems in the fields of agriculture, industry, metallurgy and environmental technology, also a world market leader. One of Lechler’s core competences is the use of special nozzles for cleaning tanks and containers in every conceivable field of application. In order to illustrate the wide variety of these products, we developed a special idea for a campaign concentrating neither on the nozzles nor on their application.
The idea developed by DGM was to present the products of Lechler’s customers in such a “neutral” way that their labels could allow a humorous relationship to the performance of the Lechler nozzles in the production process to be recognized. It was thus possible for a single campaign to address a large number of different sectors of industry, while the customers recognized “their” products in the “Lechler Look” …
The print campaign was flanked by mailings, trade-fair invitations and social-media posts.
- Cost-favourable production of the visuals via CGIs from DGM
- A campaign idea to cover a wide range of customer sectors
- A striking and creative print campaign plus flanking ad media