Project Description

LECHLER CGIs

Lechler is Europe’s No. 1 in nozzle technology and is, with over 25,000 nozzle and spraying systems in the fields of agriculture, industry, metallurgy and environmental technology, also a world market leader. A great many product images are required for technical documentations, product information sheets and many other items besides. So for many years Lechler has been looking for an alternative image implementation which would allow for manageable costs, greater speed and flexibility. After all, the images have to be available and processable in a variety of different data formats, picture sizes and qualities.

IMPLEMENTATION

What originally started at DGM as an individual project soon became a preferred process: the nozzles were produced as CGIs (Computer Generated Imagery) on the basis of Lechler’s construction data. The advantage: the implementation no longer required actual products. So images are available even before prototypes have been constructed or series-production begun because they are based on the 3D construction data of the products. All types of surfaces (stainless steel, brass or plastic) and all perspectives can be implemented in this way and can, above all, be changed rapidly and economically at any time. The renderings are stored in a central database and are thus always accessible for all users and implementations. This guarantees a unified look and consistent picture quality.

RESULT

  • No need for expensive photographs of actual products
  • Savings in time and money
  • All types of surfaces and perspectives can be shown
  • Individual adaptations and changes are possible at all times
  • Guaranteed high image quality
  • Mass images can be implemented

LECHLER CGIs

Lechler is Europe’s No. 1 in nozzle technology and is, with over 25,000 nozzle and spraying systems in the fields of agriculture, industry, metallurgy and environmental technology, also a world market leader. A great many product images are required for technical documentations, product information sheets and many other items besides. So for many years Lechler has been looking for an alternative image implementation which would allow for manageable costs, greater speed and flexibility. After all, the images have to be available and processable in a variety of different data formats, picture sizes and qualities.

IMPLEMENTATION

What originally started at DGM as an individual project soon became a preferred process: the nozzles were produced as CGIs (Computer Generated Imagery) on the basis of Lechler’s construction data. The advantage: the implementation no longer required actual products. So images are available even before prototypes have been constructed or series-production begun because they are based on the 3D construction data of the products. All types of surfaces (stainless steel, brass or plastic) and all perspectives can be implemented in this way and can, above all, be changed rapidly and economically at any time. The renderings are stored in a central database and are thus always accessible for all users and implementations. This guarantees a unified look and consistent picture quality.

RESULT

  • No need for expensive photographs of actual products
  • Savings in time and money
  • All types of surfaces and perspectives can be shown
  • Individual adaptations and changes are possible at all times
  • Guaranteed high image quality
  • Mass images can be implemented

CONTACT

STUTTGART

NUREMBERG

    DGM STUTTGART

    ADDRESS

    DGM Kommunikation GmbH

    Forststraße 9

    70174 Stuttgart

    PHONE

    +49 711 72243-200

    E-MAIL

    info@dgm-kommunikation.de

    DGM NUREMBERG

    ADDRESS

    DGM Kommunikation Nuremberg GmbH

    Blumenthalstraße 2–4

    90429 Nuremberg

    PHONE

    +49 911 2723-0

    E-MAIL

    info@dgm-kommunikation.de

    © DGM Kommunikation GmbH, 2020
    © DGM Kommunikation GmbH, 2020