MK FORUM

Mercedes-Benz Sales Germany (MBD), with a staff of some 1,300, controls the sales and service for vehicles of the Mercedes-Benz, smart, Maybach and FUSO brands on the German market. As part of the Daimler AG, MBD is among the biggest and most successful sales organizations in the automobile sector. With the MK Forum we have been looking after the central trade-marketing platform since 2004.

IMPLEMENTATION

The guiding ideas behind the setting up of this portal were to present a public image of Mercedes-Benz sales partners on the German market that conformed to the company’s corporate identity in addition to showing process optimization and an increase in efficiency. For this purpose an online portal is made available to support all trade-marketing activities for branches and sales partners – including service support from DGM.

Our daily support tasks range from the strategic and conceptual (further) development of the trade-marketing portal via editorial support, advice and maintenance right up to checking the corporate design. User and rights management (around 35,000 log-ins per year) plus the production and dispatch of newsletters (around 300 per year) are also among our support tasks. Over the years we have, in addition, programmed various interfaces, thus offering the opportunity, for example, to submit competition material for the Mercedes-Benz Marketing Award digitally. Yet another successful interface is the connection to the service ad-media configurator, with the help of which dealers can access a Web2Publish application with integrated product database. In this way both desires for individualization or localization can be taken into account while observing the company’s central design stipulations. You can find out more about this at our software references.

 RESULT

  • Compliance with guidelines prescribed by the central company image
  • Interface between headquarters and Mercedes-Benz sales partners
  • Central point of contact for dealers and branches
  • Reduced reaction time and increased efficiency (“Time to market”)