M1 SPORTS TECHNOLOGY

M1-Sporttechnik GmbH & Co. KG sees itself as a pioneer of two-wheeled electro-mobility. The emphasis here is not on huge production figures but on the desire to fascinate people with epoch-making products and to create high-quality design for a wealthy target group. In order to put themselves in sharper profile in a competitive environment and to be able to act more emphatically, the target was defined as focusing on pedelecs. With its newly established brand, M1 has positioned its products as design icons which sparkle with Munich flair and joie de vivre.

IMPLEMENTATION

For the EUROBIKE 2015, DGM Walliser and DGM Kommunikation staged a new and unified product presentation – with flyers, a microsite and an overhaul of the fair stand. The product brands DAS SPITZING and DAS SCHWABING were visually presented together with the design study “Trekking”. The aim was to put across the following message to customers: “Think big – and above all beyond the end of your nose”. Looking beyond the edge of one’s nose in keeping with M1’s idea of itself – thanks to a synthesis of technology, science, decades of experience and sustainability fed by the German engineering artistry of the Fritzmeier Group. Because M1 is a wholly-owned subsidiary of the Fritzmeier Group.

Additionally, an image-oriented catalogue for the model series DAS SCHWABING and DAS SPITZING was developed. In two separate photo-shootings characteristic looks with a high recognition value were created for both products.

For the newly-designed web presence we transferred the catalogue’s language of colour and form to the online world, additionally conceiving a configurator – for the extensive individualization of the bikes. This allows customers to play with designing their personal dream bike and, if they wish, they can send an inquiry about the bike they have configured to M1.

 RESULT

  • Production of a unified company presence
  • High recognition value
  • Differentiation from the competition through unmistakable positioning