In the beginning is the content, which is ideally played out in a fashion that is appropriate to both the media and the target group. This means that account must be taken of various different depths of information and appeals to the targets. DGM ensures that the process of production, approval and updating is a lean one. The use of a set of highly-efficient text modules and high-performance editing systems means that DGM only has to coordinate the content, check its factual and legal status, approve it, translate it and manage it a single time.

For all commercial and private vans of Mercedes-Benz, DGM produces the positioning texts, topic areas and equipment descriptions – in the framework of an individually created set of text modules which fulfils all the demands of the media and of the appeal to the target group. Once central approval has been given, DGM produces all product-communication media for the model series concerned: brochures, website and various sales-staff tools.